News
Google's November 2026 core update is live: wait it out
Google's November 2026 core update started on November 10. What 2026's earlier updates rewarded, how long to wait, and how to measure what it did to your site.
14 min readFounder of Serpint. 6+ years in SEO and content marketing and 2 in GTM engineering, most recently as Head of Product and Content at lobstr.io, a B2B SaaS web scraping platform, until October 2026. Writes about SEO, AEO and GEO, the full stack of search and AI answer optimization, and content marketing.
Posts by Shehriar Awan
14 min read
Guide
Website traffic drop? How to find the cause and fix it
Why website traffic drops in 2026, from AI Overviews to Google updates, with our own data on each cause and the fix for every one.
18 min read
News
ChatGPT Business Hub is live: OpenAI's own Search Console
OpenAI launched ChatGPT Business Hub: your mentions, profile views and clicks from ChatGPT. What each number counts, and how to check it against GA4.
7 min read
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